When three of the GW Bridge’s lanes in New York, New Jersey were closed down last September, traffic was almost at a complete standstill. That’s exactly what happens to your brain’s memory lanes when you don’t keep your brain’s nerve cell lanes open and healthy.


But fear not, there’s a secret you can discover to help you keep your brain alive..


Each of your senses – vision, hearing, smell, taste and touch have their own sections in your brain. When you use a sense you’re sending electrical activity along all the pathways or lanes to that sense’s home and that is what exercises those lanes…helping to keep them fit and flexible and usable.


Today in this fast moving world (unlike years ago) we mostly use only two senses – vision and hearing ( you’re only using one of them at this moment unless you have something with audio in the background).  So all the other lanes to your other three sense’s homes get closed down like those three lanes were  to Ft. Lee, NJ on the GW Bridge. (The traffic jam was horrendous.)


By relying only on sight and sound in your daily life you have three whole sections of your neuronal lanes leading to your memory bookcases in your brain that have their toll booths closed. This prevents you from sending information into or out of your brain easily or efficiently. So if you don’t consciously use all your senses, you create a mental traffic jam, so to speak, and think Oh My Gosh! I’m losing it!


Well, happily, there is a simple, natural way to help keep those mental toll booths open so your neuronal lanes stay fit, flexible and ready for traffic.. It’s called NEUROBICS  as  developed in KEEP YOUR BRAIN ALIVE, the worldwide best selling  book by neuroscientist Lawrence C. Katz, PhD and Manning Rubin, a former Advertising Creative Director.


Based on worldwide neuroscience discoveries including Dr. Katz’s own breakthrough research at Duke University’s Department of Neuroscience, NEUROBICS, the new science of brain exercises uses simple, do it yourself, and fun, lifestyle activities that don’t require computers or DVDs or videos. Daily life is the NEUROBIC  gym.  Computer or video so-called brain exercises simply teach you do do a task faster using once again only your vision and sometimes your hearing senses.  Same old, same old.  All your other lanes are getting nothing just like in the Ft. Lee traffic jam last year.


In KEEP YOUR BRAIN ALIVE, now in 24 languages you get a simple, easy to

understand, explanation of how the brain works plus almost 100 easy, fun NEUROBIC  exercises to do as part of your daily life.  For example, brushing your teeth with your non-dominant hand exercises your nerve cell lanes, or closing your eyes and feeling for what you want in your refrigerator does that, too. Or how about closing your eyes and identifying what’s on your dinner plate or in a fruit cocktail only by smell, touch and taste. Or by taking a different route to wherever you go regularly like work, the doctor or dentist, the library or your friends and families homes.  Get it? It’s simple but it works both to keep your brain’s pathways active and to actually help create brain food molecules in your brain called neurotrophins.


NEUROBICS  teaches you to practice three basic things:

  1. Use all your senses on a regular basis.

  2. Break your routines ever so often. Routines are comfortable but they use the same old neuronal lanes over and over.

  3. Explore and experience new things to do like taking a new route  or learning a musical instrument or to type or to paint  or doing volunteer work for something you’ve never done.


We’re living and working longer than ever before and as we age we keep adding more and info into our brains. Many of you have learned to exercise your bodies to stay physically fit. But if you don’t do the same for your brains to keep mentally fit you’re losing out.  NEUROBICS  is to the brain as swimming is to the body - a way to keep all parts fit and flexible.


You can discover the secrets of  NEUROBICS  in KEEP YOUR BRAIN ALIVE  soon to come out in a colorful new edition that’s easy to carry around.  It only costs $8.95 retail at book stores and online.  For more information check out the website  or


And don’t fail to add some aerobics for your body because physical exercise as simple as a fast walk three or four times a week helps your blood flow better through your body and your brain.  Think of it as your B & B – your brain and your body.  If you use ‘em you won’t lose ‘em.


For more info:
Contact Manning Rubin  via